Written By: Angling International
On Date: 2/7/2018
Distributors, dealers and media will be pouring into EFTTEX later this week with different goals and objectives. But right up there among their priorities will be to discover what is new in the fishing tackle market. New product galvanises retailers and distributors, drives orders and brings people into shops. And in Europe that all starts at the year’s biggest tackle trade show.
A European tech leader at Europe’s biggest angling show
Award-winning Lithuanian angling electronics pioneer Deeper is gearing up for another successful EFTTEX this week. For the last two years it has showcased a new product at Europe's biggest trade fishing event – winning the top prize in the Best New Product Awards on both occasions – and this time around in Amsterdam will be no exception in the form of a new fish finder – the Deeper START.
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LURES
Award-winning Ribche aims to build on EFTTEX success
An award on its debut at EFTTEX last year has spurred Serbian lure brand Ribche to create a new line of products that incorporate what it describes as technologic innovations. The company, which was commended in the metal lure category last year for its Flying Fish, will be introducing the E-Lure in Amsterdam this time around.
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Energofish signs deal to resume distribution of Salmo
On the eve of EFTTEX, double award-winning Energofish has announced the resumption of a distribution deal with Salmo that goes back more than 15 years. The Hungarian-based company, which won the Best Soft Dough/Natural Hookbait category and Visitors' Choice Awards at last year's show in Budapest, has agreed a new three-year deal with the iconic lure manufacturer.
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ACQUISITION
SERT owner to introduce new acquisition at EFTTEX
Rivolier – the owner of SERT – will debut its new acquisition at EFTTEX. The group has expanded its product offer with the purchase of fly fishing brand, Mouches de Charette.
The move represents what Rivolier describes as a 'serious opportunity' for the fishing arm of the French-based group to add a new range of products to its portfolio and…
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PARTNERSHIP
Amsterdam show promises to be special for Ultimate Fishing
Ultimate Fishing is a long-time exhibitor at EFTTEX, but this year’s show promises to be something special for the French distributor of lures and rods. The news of its partnership with A Band of Anglers – the new company launched by lure fishing guru Patrick Sébile – was revealed exclusively by Angling International just a week ago.
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ASA elects four Board members for 2018
Four members of the American Sportfishing Association (ASA) have been elected to fill seats on its Board of Directors.
At-Large seats have gone to: Dave Pfeiffer (on left), President, Shimano North America Fishing, a former Chairman of the Board; Dale Barnes (far right), Division Manager, Marketing, Yamaha Motor Corporation, Marine Group, a new Board member. Regional seats went to: Northeast Region: Patrick Gill, CEO, TackleDirect, new Board member, South Central Region: Steve Smits, President, Zebco Brands…WORLD NEWS
Decathlon to sell own brand goods only in stores
French sporting goods retailer Decathlon, which markets the Caperlan fishing tackle range, plans to sell only own brands in the future. According to sports trade journal, SportEco, the global chain has informed several major brand suppliers of the move. Decathlon currently has an own-brand share of 70% to 80%…
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ACQUISITION
Far Bank Enterprises acquires Fly Water Travel
Far Bank Enterprises, Inc., the parent company of Sage Fly Fishing, Redington and RIO Products, has announced the acquisition of Oregon-based Fly Water Travel, a travel company dedicated to arranging trips to the world’s finest angling destinations. “We are thrilled to welcome Fly Water Travel to the Far Bank family,”…
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COMPANY NEWS
Cor Ax leaves Shimano Europe after ‘difference of opinion’
Shimano Europe has parted company with Managing Director Cor Ax with immediate effect. In a statement revealing the news, Marc van Rooj, President of the Shimano Europe Group, said the break up was ‘due to a difference of opinion about future strategy to implement’. “Both parties have agreed not to unveil details of this matter,” added...
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APPOINTMENTS
Grundéns recruitment drive strengthens position in sector
An aggressive six-month recruitment policy is helping Grundéns build a strong position in the fishing industry, says the leading producer of apparel and footwear. The company has added 13 new team members globally since the start of this year, six of them in key positions designed to expand the brand into additional market segments...© Exists, Angling International / Top Corner Editorial & Design Ltd, all rights reserved.
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New product launches to watch out for at EFTTEX 2018